Andy Tauer on distribution

    Andy Tauer on distribution

    post #1 of 11
    Thread Starter 
    https://www.tauerperfumes.com/blog/marketing-and-branding/2013/08/packs-of-24-and-6-plus-1-and/?utm_content=buffer4646f&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer
    Quote:
    Distribution chains, be it “niche” or not niche demand that a perfumery takes a complete set of brands in order to get the one brand they are interested in. It is about shelf space and pushing distributed brands in and others out. A simple game. Ever wondered why you find a couple of brands always together, and seemingly everywhere where there is “niche”? This is the reason.

    First brands that came to mind for me after reading that quote were Creed and Bond. I don't know that I have ever seen one line at a store without the other.
    post #2 of 11
    Quote:
    Originally Posted by chili_williView Post

    https://www.tauerperfumes.com/blog/marketing-and-branding/2013/08/packs-of-24-and-6-plus-1-and/?utm_content=buffer4646f&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer
    First brands that came to mind for me after reading that quote were Creed and Bond. I don't know that I have ever seen one line at a store without the other.

    You are quite right on this chili. There's probably a slight difference here in the UK though, as Bond isn't well known and only Harrods stock it that I know of. Therefore, it's not usually Bond next to Creed but Amouage, Tom Ford exclusives or Acqua di Parma, just to give you a few examples.

    This is a great blog post - thanks for posting!

    post #3 of 11

    Neiman's carries Creed, but not Bond. Saks carries Bond, but not Creed.

    post #4 of 11
    Have to admit that I never paid much attention to this matter before, but I find it interesting. Will take better note what I see on store counters in places I shop at in the future. Thanks to the OP for this informative post.
    post #5 of 11
    Quote:
    Originally Posted by 1adam12View Post

    Neiman's carries Creed, but not Bond. Saks carries Bond, but not Creed.

    That depends. Bond and Creed are available in two Saks that are local to me.

    You are correct on Neimans, they do not sell Bond as far as I know.
    post #6 of 11
    Thread Starter 
    Quote:
    Originally Posted by PalmBeachView Post

    That depends. Bond and Creed are available in two Saks that are local to me.

    You are correct on Neimans, they do not sell Bond as far as I know.

    I can't speak to Neiman's but my local Saks carries both lines as well.
    post #7 of 11
    Quote:
    Originally Posted by 1adam12View Post

    Neiman's carries Creed, but not Bond. Saks carries Bond, but not Creed.

    That is true here, but that might have to do with both of them being in the Galleria.

    post #8 of 11
    Quote:
    Originally Posted by juandererView Post

    That is true here, but that might have to do with both of them being in the Galleria.

    Yeah, I think it has more to do with exclusivity in a particular area. I've also heard that some Barney's carry Kilian, but not when there's a Saks nearby.

    post #9 of 11
    Quote:
    Originally Posted by juandererView Post

    That is true here, but that might have to do with both of them being in the Galleria.

    Who knows the reason. I can go into the Boca Town Center Mall, and both Saks and Neimans both have Creed and Tom Ford.
    post #10 of 11

    I've heard from several fragrance buyers for high end department stores and from independent fragrance store owners that Bond is a dog to carry. Apparently they are not responsive, do not restock quickly and on time and are really pushy with the sales.

    It kind of makes sense for distributors and even fragrance companies to want perfumeries to carry some other well renowned brands. Many of the high end brands control their distribution tightly. In light of their brand name and image preservation and positioning, they want their collection to be displayed next to Creed or Tom Ford Exclusive Line - it's the halo effect in play here. If I were them I would do the same - I wouldn't want my line to be next to the Zippo lighters in a convenience store.

    post #11 of 11

    Really interesting read. Thanks for posting this.

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    8/22/13 at 8:51pm

    chili_willi said:



    https://www.tauerperfumes.com/blog/marketing-and-branding/2013/08/packs-of-24-and-6-plus-1-and/?utm_content=buffer4646f&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer
    Quote:
    Distribution chains, be it “niche” or not niche demand that a perfumery takes a complete set of brands in order to get the one brand they are interested in. It is about shelf space and pushing distributed brands in and others out. A simple game. Ever wondered why you find a couple of brands always together, and seemingly everywhere where there is “niche”? This is the reason.

    First brands that came to mind for me after reading that quote were Creed and Bond. I don't know that I have ever seen one line at a store without the other.

    8/23/13 at 1:57am

    rum said:



    Quote:
    Originally Posted by chili_williView Post

    https://www.tauerperfumes.com/blog/marketing-and-branding/2013/08/packs-of-24-and-6-plus-1-and/?utm_content=buffer4646f&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer
    First brands that came to mind for me after reading that quote were Creed and Bond. I don't know that I have ever seen one line at a store without the other.

    You are quite right on this chili. There's probably a slight difference here in the UK though, as Bond isn't well known and only Harrods stock it that I know of. Therefore, it's not usually Bond next to Creed but Amouage, Tom Ford exclusives or Acqua di Parma, just to give you a few examples.

    This is a great blog post - thanks for posting!

    8/23/13 at 10:28am

    1adam12 said:



    Neiman's carries Creed, but not Bond. Saks carries Bond, but not Creed.

    8/23/13 at 10:36am

    hednic said:



    Have to admit that I never paid much attention to this matter before, but I find it interesting. Will take better note what I see on store counters in places I shop at in the future. Thanks to the OP for this informative post.

    8/23/13 at 10:36am

    PalmBeach said:



    Quote:
    Originally Posted by 1adam12View Post

    Neiman's carries Creed, but not Bond. Saks carries Bond, but not Creed.

    That depends. Bond and Creed are available in two Saks that are local to me.

    You are correct on Neimans, they do not sell Bond as far as I know.

    8/23/13 at 2:22pm

    chili_willi said:



    Quote:
    Originally Posted by PalmBeachView Post

    That depends. Bond and Creed are available in two Saks that are local to me.

    You are correct on Neimans, they do not sell Bond as far as I know.

    I can't speak to Neiman's but my local Saks carries both lines as well.

    8/23/13 at 2:51pm

    juanderer said:



    Quote:
    Originally Posted by 1adam12View Post

    Neiman's carries Creed, but not Bond. Saks carries Bond, but not Creed.

    That is true here, but that might have to do with both of them being in the Galleria.

    8/23/13 at 3:23pm

    1adam12 said:



    Quote:
    Originally Posted by juandererView Post

    That is true here, but that might have to do with both of them being in the Galleria.

    Yeah, I think it has more to do with exclusivity in a particular area. I've also heard that some Barney's carry Kilian, but not when there's a Saks nearby.

    8/23/13 at 4:20pm

    PalmBeach said:



    Quote:
    Originally Posted by juandererView Post

    That is true here, but that might have to do with both of them being in the Galleria.

    Who knows the reason. I can go into the Boca Town Center Mall, and both Saks and Neimans both have Creed and Tom Ford.

    8/26/13 at 5:45pm

    ScentBound said:



    I've heard from several fragrance buyers for high end department stores and from independent fragrance store owners that Bond is a dog to carry. Apparently they are not responsive, do not restock quickly and on time and are really pushy with the sales.

    It kind of makes sense for distributors and even fragrance companies to want perfumeries to carry some other well renowned brands. Many of the high end brands control their distribution tightly. In light of their brand name and image preservation and positioning, they want their collection to be displayed next to Creed or Tom Ford Exclusive Line - it's the halo effect in play here. If I were them I would do the same - I wouldn't want my line to be next to the Zippo lighters in a convenience store.

    8/27/13 at 5:47am

    Buysblind said:



    Really interesting read. Thanks for posting this.