It depends on the audience type. Media sorts might be more receptive to Jicky; healthcare types, something soapy; and corporate suits, the more macho frags. I generalise of course.
If it is the latter I'd go for something humourless like Prada Infusion d'Homme or VC&A PH. I'd avoid anything that could be seen as trying too hard, like K10, unless dealing with an oil company, industrial or engineering group. Tuscan Leather might suit 'waste management'.