OK, I can't hold back any longer.
I appreciate that Guerlain are trying to reposition themselves as luxe, but this is just a ridiculous hodge-podge of Orientalist cliches. What story is it trying to tell?
Is Natalia Vodianova supposed to be Mumtaz Mahal, admiring her own tomb as it rises out of the water? How romantic. She doesn't look like a Mughal princess. Undeniably pretty, but without the kind of dark, sultry beauty most would associate with Shalimar. I don't suppose her relationship with Antoine Arnault, son of Mr LVMH, had anything to do with it.
And where's the iconic bottle? A quick glimpse of a blue stopper is all we get.
Hate to think how much it all cost.