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Although the bottle doesn't show it, it looks like abercrombie is trying to promote their new cologne with a hashtag. I bet their marketing department thinks they are hip to current trends. Cringe.

The light scent of fresh cucumber and coconut water is cool and invigorating. Subtle notes of amber and musk round it out with a masculine finish.

Unfortunately the top notes are not appealing to me, as I don't like the taste of either item.

Haven't tried it yet. Probably won't be any time soon since I hate going to malls.

http://www.abercrombie.com/shop/us/mens-cologne/abercrombiehot-cologne-1384919_01