Reappearance in Department Store after Years at Discounters

    Reappearance in Department Store after Years at Discounters

    post #1 of 5
    Thread Starter 

    Why would a non-best-selling, years-old fragrance suddenly reappear again at a major department store?

     

    I ask because of Lalique White.  Released in 2008, not much of an impact, and off to the discounters it goes; that's all well and good.  I discovered it on here a couple of months ago, ordered a $2 mini spray sampler from fragrancenet, really liked it, and ordered a full bottle.

     

    Then just today I was online at Nordstrom seeing if anything was new.  And suddenly there is Lalique White.  (With the tag, "NEW!")

     

    Is this a Lalique decision, trying to move up in people's visibility?  I saw they're putting out an Encre Noire Sport -- maybe they want everything back out again in anticipation of new interest in the brand as a line?  Is this a Nordstrom decision, hoping to unveil a hidden gem?  Etc.

     

    I know this isn't Earth-shattering, but the possible reasons are interesting to me, so anyone with industry experience, I'd appreciate theories.  I don't even really care what the actual reason is; it's the way things can go that's interesting.  Thanks. :smiley:

    post #2 of 5
    I'm no industry expert, but maybe sales have been abysmal with this Lalique, and perhaps the house made a decision to jump start it again by using Nordstrom as an outlet to promote it and boost sales. Don't really know. I got my large bottle for $24 on Ebay soon after it came out. I don't know what they are selling it for at the store, but I am sure the house has nothing to lose at least by seeing if it takes off.
    Edited by hednic - 10/6/13 at 5:04pm
    post #3 of 5

    Lalique makes luxury glass artwork. Maybe it was a new bottle design?

    post #4 of 5

    Marketing Schemes

    post #5 of 5
    Thread Starter 

    I didn't think the bottle was different.  The original is cool, tho'; I hope that's unchanged.

     

    hednic -- Mine was also $24, but for the 50ml.  Nordstrom is listing that 50ml for $100.

     

    Well, thanks for the thoughts, fellas.  Just something I was wondering about.  In any event, it'd be cool to see it take off.  Tony, you're a football guy; it'd be like some player you like who never seemed to make it, then he comes back at age 30 and makes a nice contribution for somebody.  (The only comebacks I can think of right now are Plaxico and Vick, and those aren't exactly the same thing. #federalprison :grin:)

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    10/6/13 at 2:28pm

    DaveStPaul said:



    Why would a non-best-selling, years-old fragrance suddenly reappear again at a major department store?

     

    I ask because of Lalique White.  Released in 2008, not much of an impact, and off to the discounters it goes; that's all well and good.  I discovered it on here a couple of months ago, ordered a $2 mini spray sampler from fragrancenet, really liked it, and ordered a full bottle.

     

    Then just today I was online at Nordstrom seeing if anything was new.  And suddenly there is Lalique White.  (With the tag, "NEW!")

     

    Is this a Lalique decision, trying to move up in people's visibility?  I saw they're putting out an Encre Noire Sport -- maybe they want everything back out again in anticipation of new interest in the brand as a line?  Is this a Nordstrom decision, hoping to unveil a hidden gem?  Etc.

     

    I know this isn't Earth-shattering, but the possible reasons are interesting to me, so anyone with industry experience, I'd appreciate theories.  I don't even really care what the actual reason is; it's the way things can go that's interesting.  Thanks. :smiley:

    10/6/13 at 3:20pm

    hednic said:



    I'm no industry expert, but maybe sales have been abysmal with this Lalique, and perhaps the house made a decision to jump start it again by using Nordstrom as an outlet to promote it and boost sales. Don't really know. I got my large bottle for $24 on Ebay soon after it came out. I don't know what they are selling it for at the store, but I am sure the house has nothing to lose at least by seeing if it takes off.
    Edited by hednic - 10/6/13 at 5:04pm

    10/6/13 at 4:21pm

    qop56 said:



    Lalique makes luxury glass artwork. Maybe it was a new bottle design?

    10/6/13 at 5:03pm

    Tony T said:



    Marketing Schemes

    10/7/13 at 6:41am

    DaveStPaul said:



    I didn't think the bottle was different.  The original is cool, tho'; I hope that's unchanged.

     

    hednic -- Mine was also $24, but for the 50ml.  Nordstrom is listing that 50ml for $100.

     

    Well, thanks for the thoughts, fellas.  Just something I was wondering about.  In any event, it'd be cool to see it take off.  Tony, you're a football guy; it'd be like some player you like who never seemed to make it, then he comes back at age 30 and makes a nice contribution for somebody.  (The only comebacks I can think of right now are Plaxico and Vick, and those aren't exactly the same thing. #federalprison :grin:)