Why would a non-best-selling, years-old fragrance suddenly reappear again at a major department store?
I ask because of Lalique White. Released in 2008, not much of an impact, and off to the discounters it goes; that's all well and good. I discovered it on here a couple of months ago, ordered a $2 mini spray sampler from fragrancenet, really liked it, and ordered a full bottle.
Then just today I was online at Nordstrom seeing if anything was new. And suddenly there is Lalique White. (With the tag, "NEW!")
Is this a Lalique decision, trying to move up in people's visibility? I saw they're putting out an Encre Noire Sport -- maybe they want everything back out again in anticipation of new interest in the brand as a line? Is this a Nordstrom decision, hoping to unveil a hidden gem? Etc.
I know this isn't Earth-shattering, but the possible reasons are interesting to me, so anyone with industry experience, I'd appreciate theories. I don't even really care what the actual reason is; it's the way things can go that's interesting. Thanks.