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I don't remember anyone other than the author of the FromPyrgos blog making this claim, so since there are so many Creed fans here I thought it would be the best place to ask the question.  Apparently, the claim is that after you use a quarter or half an ounce or so of your 75-125 ml sealed spray bottle, the air in that empty space will oxidize a bit of the scent and make it smell better.  Of course, this is the same person who believes the "dreck" claim (which others have said is due to oxidation, even if he hasn't; I don't remember), but let's leave that aside here (unless you have a scientific background and would like to explain it in detail).  I won't comment  on my opinion at this point because I don't want my views to become an issue.