Stylistically I get the sense the line is opening up to accommodate broader tastes, so if that = 'going mainstream' then you could make that argument, I suppose. But I don't begrudge any business expanding its market if the quality is there and IMO it most definitely is with Beloved Man & Woman and Fate Man & Woman. I think Opus VII could also arguably be included, inasmuch as it's a dark green galbanum number a la French Lover and some of the classic bitter chypres from yesteryear (with a twist). I have worn all these extensively (samples are relatively easy to obtain here) and I reckon they are excellent. That's just a matter of taste, of course, so I don't expect to convince anyone.
I get the impression some people see Amouage as a sort of modern day Lutens - all spice and exotic Middle Eastern power stuff, but just like Lutens moved on I am delighted to see Amouage do the same. (I was around when they wanted to crucify Dylan for going electric so I can live with artistic growth â€‹ )
I also think the creativity is there - the five I mentioned may be easier to pin down stylistically but they don't strike me as simplistic by any means. As is often the case with this line, the more I spend time with them the more I discover - well, with the exception of Opus VII because the local retailer, Lane Crawford, stopped carrying The Library Series and my sample is long gone.
Whatever - let's see what turns up next. Christopher Chong said Fate marked the completion of a series so clearly he has some new ideas brewing.
Edited by mr. reasonable - 10/21/13 at 2:39am