Coty-Cardin Collaboration

by Grant Osborne, 13 July 2000

Coty Inc. and Pierre Cardin have entered into a licensing agreement to produce and distribute Pierre Cardin fragrances in Europe. Cardin is one of the most recognized brand names in the world, and currently sells four fragrances for men (Pour Monsieur, Bleu Marine, Enigme and Centaure). Under the terms of the multi-year agreement, Coty will manufacture, market and distribute Pierre Cardin fragrances in Europe. Coty has held the French distribution contract for Pierre Cardin fragrances since 1998.

"Pierre Cardin, renowned for his creativity and originality, was really one of the original mega-brands, before we referred to them as such," says Coty Inc. chairman and ceo Peter Harf. He added, "Coty is in a unique position to manage these fragrances. Like Pierre Cardin, Coty is global brand, and has the structure to optimize the efficiency of the fragrances' production and distribution. We're delighted with this new alliance."

Categories: Licensing, Coty Beauty, Coty Inc, Pierre Cardin

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