by Grant Osborne, 09 February 2005
"The creative energy and dedication of the Lancaster Group is exactly what I am looking for in a beauty partner," said Sarah Jessica Parker. "Their admiration and passion for their brands is what I was impressed by, and I look forward to working closely with Lancaster Group to bring my first fragrance to the market."
"We are proud to be partnering with Sarah Jessica Parker whose qualities and values make her a global icon that women of all ages can relate and aspire to," said Bernd Beetz, CEO, Coty Inc. "Sarah Jessica embodies the values of the modern woman. She has the ability to manage a successful acting career and family with style and grace. This new partnership is yet another example of how we are able to succeed and build stellar brands that transcend borders, by moving faster, thinking more freely and taking our ideas further."
Financial terms of the agreement were not disclosed.
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