Industry news

Parlux roll out Paris Hilton launch

by Grant Osborne, 06 May 2005

Parlux are continuing the worldwide launch of the Paris Hilton fragrance. The May 10 launch in France will initially be sold exclusively through Sephora, followed by a UK launch with Boots on May 16.

Paris Hilton will make personal appearances at both of the launch parties and also at a selected store location in Paris and London<

Ilia Lekach, Chairman and CEO of Parlux commented, “We continue to experience excellent results with our continued international rollout of the Paris Hilton fragrance with both new and existing international distributors. These continue to be exciting times for Parlux.”