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“Beautiful celebrates the radiant moment of love, while Beautiful Sheer expresses the flirtatious and playful aspects of love. Beautiful Love captures the emotional depth of shared love,” says Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, Estée Lauder Companies. “This intensity of emotion is universal — it’s a feeling all women can identify with.”

While Beautiful Love is inspired by the voluptuous, heady florals in the original Beautiful, it is infused with a rich, velvety, deeper tonality, juxtaposed with a modern clarity. Beautiful Love uses less intense green notes and has a greater emphasis on the classic’s white floral elements, though in a more understated way. As a result, the dry down is creamier and more sensuous.

Beautiful Love opens with an intoxicating blend of Pomelo Zest, watery Cantaloupe, Mango Mist and radiant florals of White Freesia, Magnolia and Marigold that merge with the freshness of wet Ivy Leaves. A flash of piquant Pink Pepper completes the thrill of intense romance.

At the heart lies expressions of enchantment and seduction captured by a bouquet of lush white flowers: exotic Tahitian Tianre, Tuberose Absolute, and a velvety blend of Jasmin Absolute and Jasmin Sambac. Tantalizing Rose and innocent Osmanthus temper the overt sensuality of Carnation and Black Violet to create the electricity that sets your heart a flutter.

Beautiful Love’s lasting impression is sumptuous, sensual, and intensely intimate. White Orris, Vetiver, and Cashmaran intertwine themselves with the warmth of Heliotrope, Tonka Bean, and a luscious Whipped Cream accord. Smooth Sandalwood, White Moss, and a hint of Patchouli provide the finishing depth to the embrace that you want to last forever.

The print advertising campaign for Beautiful Love features model Anja Rubik as the “Beautiful Bride” sharing an emotional moment with her groom on her wedding day. “The advertising imagery for the classic Beautiful fragrance focuses on the bride because ‘it’s her moment to be beautiful’, while Beautiful Love captures the couple celebrating their moment,” says Aerin Lauder, Senior Vice President, Creative Director, Estée Lauder.

Beautiful Love is available on counters now in 1.0oz, 2.5oz and 3.4oz Eau de Parfums at $45, $62 and $78 respectively.

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