Christina Aguilera signs new fragrance deal with Procter & Gamble

by Grant Osborne, 12 January 2007

Procter & Gamble and US singer, Christina Aguilera have signed an international licensing agreement to create Aguilera fragrances.

The fragrance, expected to be for women, should be available at the end of this year. Financial terms were not disclosed.

"We are thrilled and proud to partner with Christina, one of the most accomplished and recognized international performers of the last decade," commented Heike Hindenlang, Global Marketing Director Prestige Products. "She is an inspiration and a role model to women of all ages. Her fragrances will attract new consumers into the fragrance market and further enrich our portfolio"

Christina has to date sold over 25 million albums worldwide and is currently on a world-wide tour. Her Grammy-nominated album "Back to Basics" has garnered two successful singles thus far, "Ain't No Other Man" and "Hurt." As a fashion icon, she has a genuine intuition for trends and style. Her distinctive image is known for being both bold and provocative.

Miss Aguilera commented "I love trying new things in my music and in fashion. To have a perfume of my own is the beginning of an exciting adventure. P&G is the ideal partner for this new experience."

This will not be the first time Aguilera has launched a fragrance - at the end of 2004 three Aguilera fragrances (one, Xpose Passion, is is pictured above) were launched in selected European countries by Greek manufacturer, Sarantis.