The Body Shop and MTV launch campaign to raise AIDS awareness via new fragrance.

by Grant Osborne, 24 January 2007

MTV have teamed up with the Body Shop to create Rougeberry - a new fragrance launched for the Spray To Change Attitudes Campaign.

Until the end of March 2007, profits from the fragrance, which can be used with The Body Shop's Invent Your Scent range, will go to MTV's Staying Alive Foundation to benefit HIV awareness programmes for young people.

The fragrance itself contains notes of raspberry, heliotrope and sandalwood and launches at the end of January.

Categories: New Products, Women's Fragrance, Culture and Society, Events and Awards, Body Shop

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The Body Shop and MTV launch campaign to raise AIDS awareness via new fragrance.

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