Perry Ellis sign new fragrance license with Falic Group

by Grant Osborne, 29 January 2007

Perry Ellis International has announced that it has entered into a worldwide licensing agreement with Falic Fashion Group, LLC, to manufacture and distribute fragrances under the Perry Ellis brand. The license was previously held by Parlux.

George Feldenkreis, Chairman and Chief Executive Officer of Perry Ellis International, commented: “Upon carefully evaluating all options we have decided to grant this license to the Falic Fashion Group. We are very excited about this new direction for our fragrance business given Falic Fashion Group’s keen understanding of the high-end and luxury markets. They are strongly committed to positioning our Perry Ellis fragrances in channels that complement our apparel distribution, which is essential to further enhancing the cross-category lifestyle concept of our Perry Ellis brand.”

The Falic Group also own the Urban Decay and Hard Candy make-up brands.

Categories: Licensing, Falic Group, Perry Ellis

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Perry Ellis sign new fragrance license with Falic Group

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