Antitrust authorities approve Muelhens brands purchase

by Grant Osborne, 25 February 2007

In December 2006, German perfume and cosmetics manufacturer Maurer + Wirtz acquired four perfume brands from the Procter & Gamble subsidiary Muelhens: 4711, Tosca, Sir Irisch Moos and Extase were all sold to the Stolberg-based firm pending approval by antitrust authorities.

The authorities have now granted their approval of the transaction, and the deal closing took place on 31st January, 2007.

A transitional arrangement went into effect upon conclusion of the closing, stipulating that Procter & Gamble will initially continue to carry the brands on behalf of Maurer + Wirtz until the 30th April, 2007. Final transfer of the brands to the Stolberg firm will take place on the 1st of May.

Categories: Acquisitions, 4711, Extase, Mäurer & Wirtz, Muelhens, Procter & Gamble, Sir, Tosca

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Antitrust authorities approve Muelhens brands purchase

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