Industry news

New Versace fragrance to be launched next month

by Grant Osborne, 27 February 2007

Donatella Versace will launch her latest fragrance, named simply 'Versace', next month. The floral fragrance contains notes of Blackcurrant, Wisteria, Lilac, Lotus, Orchid, Jasmine, Musk, Vetiver and Cedar (more information on notes in the fragrance directory).

Euroitalia, the creator or Versace's fragrances describes the bottle as evoking "the concept of essential shape that is so typical of present modern design but that becomes representative of a classic symbol that is so dear to the Versace tradition: The Golden Medusa that comes forth from the transparency of the bottle as if in a bas-relief."

The fragrance will launch on 4th March in Harrods before a wider release at the start of April. Versace is available in Eau de Parfum (30ml, 50ml and 100ml), Luxury Bath & Shower Gel (200ml), Luxury Body Lotion (200ml) and Perfumed Deodorant Natural Spray (50ml).