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"This is an exciting moment for Coty Prestige. The fragrance bay provides consumers with the opportunity to experiment with several of Coty's fragrances and get a full sense of the wide spectrum of perfumes we offer," said Bob Taylor, SVP Specialty Stores, Coty Prestige North America. "Our staff of trained fragrance professionals will be able to guide consumers to the best Coty scent that fits their lifestyle."

"The premiere of this Coty fragrance bay is an extraordinary opportunity for Coty," says Bernd Beetz, CEO Coty Inc. "The fragrance bay will allow us to showcase our popular Coty Prestige brands in one central location while resonating with consumers as the world's largest fragrance leader."

The fragrance bay launch at Lord & Taylor coincides with Coty Prestige's movement to unite successfully all divisions of the fragrance house under one umbrella. "The launch of the fragrance bay is the perfect opportunity for Coty Prestige to internally and externally unify and showcase popular prestige brands," added Taylor.

Brands and fragrances to be carried at the Lord & Taylor Fifth Avenue launch include Calvin Klein, Nina Ricci, Sarah Jessica Parker, Vera Wang, Marc Jacobs, Carolina Herrera and Prada lines. Coty and Puig have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera and Prada in the U.S. As success of the bay builds, Coty will add additional lines and products along with new launches yet to come and additional sites around the country.

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