Industry news

Katherine Heigl to be face of new Nautica fragrance

by Grant Osborne, 13 March 2007

Katherine Heigl to be face of new Nautica fragrance
Coty announced today that it has signed an agreement with actress Katherine Heigl to be the face of the first new women's fragrance from Nautica following the signing of a global licensing agreement to create new fragrances and beauty products. The fragrance will debut early next year.

"We are delighted to collaborate with Nautica and spokesmodel Katherine Heigl to introduce the new women's fragrance," said Bernd Beetz,
CEO of Coty Inc. "Katherine is beautiful, graceful and an inspiring actresswho best personifies the values of the Nautica brand."

"I am thrilled to work with Coty and Nautica on this new fragrance campaign," said Heigl. "Partnering with these two highly successful companies makes this a very exciting and rewarding experience for me."end of article

Categories: Marketing, Coty Inc, Nautica


 
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