Coty announce Tom Brady as the new face for Stetson

by Grant Osborne, 23 April 2007

Coty and National Football League (NFL) superstar Tom Brady announced last week that the All-American pro-football quarterback will be the new face of Stetson fragrances, Coty's flagship men's fragrance brand.

"Tom Brady is the ideal male icon for the Stetson brand and we look forward to a successful partnership with him," said Bernd Beetz, CEO, Coty Inc. "His allure extends off the football field and he is widely known for his distinctive masculinity and irresistible character."

"I'm privileged to be associated with such a great product and brand," commented Tom Brady. "Stetson is a true original and I could not have chosen to work with a more established and respected industry leader than Coty."

Effective immediately and for the next two-and-a-half years, Brady will represent the Stetson brand. The first ad campaign to feature Brady, set to debut in September, will include both a print and television advertising campaign.

"Tom Brady personifies the sophisticated, athletic and rugged blend of the Stetson brand," said Steve Mormoris, SVP Global Marketing, Coty Beauty. "The All-American modern man, an incredibly accomplished football player, and a recognizable name to American men, Tom Brady's strong yet accessible personality will clearly broaden the appeal of the Brand beyond its western roots to new customers who have never tried Stetson."

Stetson is one of the top-selling men's fragrances in the U.S. The brand includes Stetson Black, Stetson Cologne, Stetson Sierra, and Stetson Untamed.