Industry news
New fragrance from Ava Luxe - No. 23
by Grant Osborne, 30 April 2007
No. 23 is the latest creation from San Diego-based perfume house, Ava Luxe. 23 is the lucky number of founder and perumer, Serena Ava Franco. "In ancient numerology the number 23 was regarded as a sacred number of magic and enchantment. It's sometimes referred to as The Royal Star of the Lion and it bestows abundant grace and blessing to those influenced by it."
The fragrance is a blend of Sandalwood, Hawthorn blossoms, Acacia, Rose, Himalayan Geranium, Lavender, and Musk. The floral notes are wonderfully balanced by the rich sandalwood heart, while the musk adds a subtle powdery touch. Available now at the Ava Luxe website.