Industry news

New fragrance from Marc Jacobs: Daisy

by Grant Osborne, 04 May 2007

Marc Jacob's newest feminine fragrance, Daisy, is set to launch in August exclusively in Bloomingdales and then simultaneously in the US, UK and France.

Daisy, which was created by perfumer Alberto Morillas of Firmenich, contains top notes of strawberry, violet leaves and ruby red grapefruit; a heart of jasmine, violet and gardenia. The dry down consists of musk, vanilla and sandalwood. The fragrance is housed in a glass bottle, adorned with three plastic daisies.

The product range consist of: Eau de Toilette 1.7oz ($55), Eau de Toilette 3.4oz ($70), Body Lotion 5oz ($32), Shower Gel 5oz ($30), Body Butter 5oz ($35).