by Grant Osborne, 07 May 2007
The advertising campaign is fronted by ex-Victoria's Secret supermodel, Gisèle Bündchen, and shows her posing at the Teide volcano in Tenerife. It was announced last week that Bündchen was signed by Cacharel in a multi-million dollar deal to be the face of the new fragrance.
The fragrance itself was created by IFF perfumers, Domitille Bertier and Olivier Polge and consists of top notes of bitter orange, bergamot and mandarin; heart notes of white flowers and base notes of patchouli, vanilla and vetiver.
Liberte is available now in Europe and reaches the US later this year. 
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The following fragrances and houses are mentioned in this article. (In order of appearance...)
 | Liberté by Cacharel (2007). |
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