Industry news

New from Cacharel: Liberte

by Grant Osborne, 07 May 2007

New from Cacharel: Liberte
Liberté is the latest fragrance from Cacharel. Described as an 'orange-chypre' and designed for "all women who have left behind the pure innocence and wild whimsy of adolescence".

The advertising campaign is fronted by ex-Victoria's Secret supermodel, Gisèle Bündchen, and shows her posing at the Teide volcano in Tenerife. It was announced last week that Bündchen was signed by Cacharel in a multi-million dollar deal to be the face of the new fragrance.

The fragrance itself was created by IFF perfumers, Domitille Bertier and Olivier Polge and consists of top notes of bitter orange, bergamot and mandarin; heart notes of white flowers and base notes of patchouli, vanilla and vetiver.

Liberte is available now in Europe and reaches the US later this year. end of article

Categories: New Products, Women's Fragrance, Marketing, Cacharel, International Flavors and Fragrances

From the Basenotes Fragrance Directory

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Liberté by Cacharel (2007).
 
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