Industry news

This week sees the UK launch of Ghost Anticipation, a fragrance that is "inspired by the feeling of anticipation before the beginning of an enchanted night out". The fragrance consists of Cranberries, Blood Mandarin, Violet, Peony, Orange Flower, Mauve Freesia, "Chocolate Lovers" Orchid, Blond Woods and White Amber.

The advertising campaign features model, Lily Cole, in a dress which echoes that of the bottle.

The fragrance is available as 30ml Eau de Toilette (£23), 50ml (£30), 75ml (£42). Available from Debenhams and other Ghost stockists.

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