Prince to launch 3121 fragrance in partnership with Revelations Perfume and Cosmetics

by Grant Osborne, 21 May 2007

Revelations Perfume and Cosmetics have entered into an agreement to develop and market 3121, a fragrance collection for the musician Prince. 3121 is a white floral scent that opens with a refreshing sparkle of crisp bergamot, jasmine and gardenia. Orange flower and muguet intertwine with tuberose and ylang ylang, evolving into notes of patchouli and creamy sandalwood. Cedarwood and musks complement the scent.

"The 3121 fragrance collection is the result of a shared vision to expand Prince's creative opportunities and avenues of expression," said Larry Couey, President of Revelations, a Philadelphia-based fragrance development and consumer product company. "We have been working intimately with Prince on this innovative project and are thrilled to share the stage with a true creative genius."

The fragrance is available in Eau de Parfum 100ml ($70), Eau de Parfum 50ml ($52), and Eau de Parfum 30 ml ($31.21!) spray bottles. There is also an "Xquisite Perfume purse spray" ($52) and "Xotic Body Crème" ($43) to complete the 3121 fragrance collection. The 3121 bottles are reminiscent of emerald cut diamonds complete with a full front panel raised 22 karat gold 3121 decoration.

The fragrance will be available from 07/07/07 at www.3121perfume.com. The 30 ml bottle of 3121 will retail for $31.21 with 7% of each sale being divided between 7 charities chosen by Prince and Revelations. "This event promises to be huge as Prince fans worldwide will be able to participate in this offer," says Larry Couey. "Our goal is to raise a half million dollars for charity on 07/07/07."

3121 Perfume collection will simultaneously debut at select Macy's stores.

Categories: New Products, Women's Fragrance, Licensing, Prince, Revelations Perfumes and Cosmetics

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Prince to launch 3121 fragrance in partnership with Revelations Perfume and Cosmetics

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