Industry news

New fragrances from Parah

by Grant Osborne, 22 May 2007

Italian swim wear and lingerie brand, Parah, have launched a new fragrance duo in partnership with Weruska and Joel Parfums. The two fragrances - Parah Woman and Parah Man - were created by IFF and Symrise respectively and are available now.

Parah Woman contains top notes of Mandarin, Bergamot, "Living Sea Breeze" and Orange. The heart contains Pear, Peony, Daffodil and Jasmine Sambac. The base consists of Sandalwood, Patchouli, Benzoin, Amber and White Musk. The range includes 50ml and 100ml Eau de Toilette, 100ml Natural Spray Deodorant and 200ml Body Lotion.

Parah Man is available as 50ml and 100ml Eau de Toilette, 100ml Natural Spray Deodorant and 100ml After Shave. The scent's notes include a top of Bergamot, Black pepper and Orange Blossom, leading to a heart of Jasmine Sambac, Water Cyclamen, Cardamom and Atlas Cedar. The base notes are Vetiver, Patchouli, Amber and Musk.

Weruska & Joel signed a licensing deal with Parah last year. The license had been previously held by Schiapparelli Pikenz, who created several fragrances for Parah which are now discontinued.