LVMH relaunch classic Pucci fragrance

by Grant Osborne, 05 June 2007

Emilo Pucci is re-launching its classic Vivara fragrance as part of its 60th Anniversary celebrations. The fragrance is being launched by LVMH who have a 67% stake in the Italian fashion brand.

Vivara was originally launched in 1965 but discontinued in the late eighties. The re-launched version, with a bottle designed by Helle Damkjaer, has an updated scent and contains notes of Galbanum, Bergamot, Amaretto, Orange Flower, Jasmine, Narcissus, Iris, Vetiver and Patchouli.

Vivara is due to launch later this year in Italy, France, the UK, Germany, Russia and the US. Available as Eau de Parfum (50ml and 80ml), Body Cream (200ml) and Body Mousse (200ml).

Categories: New Products, Women's Fragrance, Emilio Pucci, LVMH Moet Hennessy Louis Vuitton

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LVMH relaunch classic Pucci fragrance

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