Industry news

London-based footwear and luxury fashion company Jimmy Choo has signed a fragrance deal with Selective Beauty. The first fragrance is due to launch in 2009.

Robert Bensoussan of Jimmy Choo told Women's Wear Daily, "We hope [a fragrance] will attract many more people to the Jimmy Choo concept, especially people who would like to own a piece of the Jimmy Choo world but who can't necessarily spend the minimum $500."

Other Selective Beauty fragrance brands include John Galliano, Agent Provocateur, Benetton, Max Mara and Trussardi.

Financial terms of the deal have not been disclosed.

(image: from Jimmy Choo Spring/Summer 2007 Collection) 

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