Kate Winslet new face for Lancome's Tresor fragrance
by Grant Osborne, 12 June 2007
Lancome has announced that British actress, Kate Winslet, is the new ambassador for Tresor.
“More than an outstanding actress, Kate Winslet has the amazing ability to be celebrated as both an exceptional and an everyday woman,” explained Odile Roujol, Lancôme International’s General Manager. “A passionate person, who lives and feels life to the fullest, she is sure to act as the epitome of Trésor, our mythical fragrance.”
Kate Winslet made her first appearance on the silver screen in 1994 with a role in “Heavenly Creatures.” Before long, a succession of world-renowned directors, from Peter Jackson to Ang Lee, Kenneth Branagh to James Cameron, were offering her a series of tailor-made roles. These powerful and diverse roles have already earned her five Oscar nominations.
Taking on her newest role as the ambassador of Trésor, was prompted by the values she shares with the brand. “I didn’t feel that I was just being asked to be the face of something,” she says. “It was me as a person…and my message to women – about being real in who you are and comfortable in your skin.”
The new Trésor print campaign and television commercial starring Kate Winslet were shot in the heart of Paris on the Pont des Arts by renowned fashion photographer Peter Lindbergh and can be seen starting September 2007.
Image: Winslet and the crew on location, filming the Trésor commercial. (image credit -Stefano Pandini)