Industry news

Robert Piguet is relaunching two of its classic fragrances, Visa and Cravache, in time for the holiday season.

Visa is a feminine fragrance originally launched in 1945. Givaudan's Aurelien Guichard has adapted original perfumer Germaine Cellier's original for today's market and includes the following notes: White Vineyard Peach, Pear, Violet leaves, Italian Bergamot, Yellow Mandarin, Ylang-ylang, Rose, Orange flower absolutes, Patchouli, Sandalwood, Vetiver, Moss, Vanilla, Benzoin and Leathery Notes.

Men's fragrance, Cravache, was originally launched in 1963 and contains notes of Mandarin, Lemon, Petitgrain, Clary sage, Lavender, Nutmeg, Vetiver and Patchouli. The modernised version will be available as 50ml and 100ml Eau de Toilette, 100ml After Shave and a 200ml Dual-purpose Shave Cream/Body Wash.

Available as Parfum (30ml) and Eau de Parfum (50ml and 100ml).
 
Pictured is an advertisement for Cravache from the early seventies. The new Cravache and Visa will be packaged in the signature sleek black Robert Piguet bottle.

Both fragrances will be available at Harvey Nichols, London and Le Bon Marché Paris from October 2007

• Discuss article |
• Print |
•