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Coty Inc and Karl Lagerfeld announced today they have entered into a strategic licensing alliance to market the Lagerfeld line of signature fragrances. This is the first time Coty and Lagerfeld will work side-by-side to create a fragrance line.

"Karl Lagerfeld is one of the, if not the, most influential fashion icon, idol and trendsetter of the 20th Century, and no doubt his legacy will be idolized by generations to come. His magnetic personality, powerful charisma and undeniably prestigious styles are coveted by celebrities, designers, and consumers worldwide," said Bernd Beetz, CEO, Coty Inc. "We are thrilled to have this opportunity to work together to market the signature line of Lagerfeld fragrances."

In 2005, Coty began distributing the Karl Lagerfeld fragrance line for Unilever, the former licensee for Lagerfeld. Coty plans to continue the distribution of the existing Lagerfeld fragrances.

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