Estee Lauder launch new addition to the Pleasures family: Pleasures Delight

by Danielle Osborne, 12 July 2007

Image:Estee Lauder

Estee Lauder have released a new product in their award-winning Pleasures range. Whilst the original Pleasures, first launched in 1995, centred around sheer, floral notes Pleasures Delight is a heady, creamy gourmand. Richer and sweeter than the original, Pleasures Delight combines top notes of pomegranate, fresh greens and freesia with a heart of classic peony and lily, muguet and heliotrope to create the sensation of a fresh, summery bouquet. The petals give way to the base notes which are what give the fragrance its richness and depth – these include sugared rose petals, caramel, vanilla and patchouli.

Gwyneth Paltrow is the returning face of the print campaign shot by Craig Mcdean. Paltrow says of shooting the campaign: "The Pleasures concept is about the simple moments in life and taking time out to appreciate the present - which is something I try to do more of these days; by balancing my time between work and my kids".

Pleasures Delight launches this month in the US and at www.esteelauder.com in 50ml/1.7oz or 100ml/3.4oz eau de parfum sprays. The suggested retail price is $45 and $65 dollars respectively.

Categories: New Products, Women's Fragrance, Estée Lauder

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Estee Lauder launch new addition to the Pleasures family: Pleasures Delight

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