Coty plan new Chloe fragrance for 2008

by Grant Osborne, 27 July 2007

Coty have announced that they intend to launch a new Chloe fragrance for February 2008. Coty picked up the Chloe license with its acquisition of Unilever's fragrance brands in 2005.

Michele Scannavini, President of Coty Prestige, comments: "This acquisition was an important step in Coty's development. The group now holds the leading position on the worldwide fragrance market. Today, Chloe considerably strengthens our designer fragrance offer.

"The launch of the new fragrance is a major step for us. This new women's fragrance reflects the values of the Chloe brand: a contemporary vision of femininity, both aspirational and universal."

Ralph Toledano, CEO of Chloe, announces: "The launch of a new Chloe fragrance is an event that is as important as it is eagerly awaited by our brand. This new women's fragrance arrives after Chloe Collection, created in 2005. We hope that it will make its way into the family of great classics."

Coty will release further details in Octover and the fragrance is due to launch February 2008 in Europe and the United States, Canada, Southeast Asia, Japan, Australia and the Middle East," points out Michele Scannavini.

Coty also plan a new masculine Davidoff fragrance for early 2008.