Industry news

Procter and Gamble snap up Replay

by Grant Osborne, 27 July 2007

Procter and Gamble snap up Replay
P&G Prestige Products has signed a licensing agreement with Italian Denimwear brand, Replay. 

No details on when the fragrances would be launched or financial details of the deal have been announced.

Previously the Replay fragrance license was held by Morris, who launched a Replay fragrance in 1996. These previous fragrance lines will be discontinued.end of article

Categories: New Products, Licensing, P&G Prestige Beaute, Procter & Gamble, Replay

From the Basenotes Fragrance Directory

The following fragrances and houses are mentioned in this article. (In order of appearance...)



Replay by Replay (1996).
 
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