Industry news

Ormonde Jayne relaunches website for US market

by Danielle Cooper, 06 August 2007

Ormonde Jayne relaunches website for US market
London perfumery Ormonde Jayne have announced the November relaunch of their website for the American market. US consumers will now be able to take advantage of a next day delivery service when www.ormondejayne.com relaunches in the autumn and will be able to purchase the scented candles and bottles of Parfum Absolute & Eau de Parfum, for which the company has become reknowned. There will also be a new bathing range available which is entirely free of parabens, sulphates, petrochemicals, mineral oils, GM ingredients and artificial colours.

To coincide with the US launch, Ormonde Jayne has announced three new Orris Noir products. Orris Noir features notes of davana, pink pepper, cardamom, iris, coriander seed, bergamot, sambac absolut, pimento berries, bay cinnamon, incense, myrrh, patchouli, Chinese cedar, saffron and civet.

Parfum d'Or Naturel Orris Noir is an alcohol free solid perfume mixed with sugars and gold. A shimmering effect can be acheived by using the product on the décolletage, shoulders and wrists. Parfum d'Or Naturel has been reformulated and is also available in Ta'if and Sampaquita and costs $87 for 15ml.

Orris Noir Essential Bathing Oil contains orchid oil extract, vitamin E and 15% pure essence. Ormonde Jayne's Essential Bathing Oil is presented in a square stoppered glass decanter and is also available in Ormonde Woman, Frangipani Absolute, Champaca, Tolu, Ta'if, Osmanthus and Sampaquita costing $95 per 200ml.

Finally Ormonde Jayne is also launching a large Orris Noir candle. Containing a secret ingredient to ensure a slow burn, the candles are presented in a glass jar with a silver lid. Other scented candles include Cardomon & Juniper Berry, Casablanca Lily, Osmanthus, Champaca, Tolu, Ormonde, Frangipani Absolute, Ta'if & Sampaquita. The candles cost $70 for 60 hours burning time. Orris Noir is also available in Parfum Absolute and Eau de Parfum.

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Categories: New Products, Women's Fragrance, Retail, Marketing, Ormonde Jayne


 
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