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Coty launch Sarah Jessica Parker fragrance game

by Grant Osborne, 09 August 2007

Coty launch Sarah Jessica Parker fragrance game

Coty, in collaboration with New York-based developers WDDG, have launched a Sarah Jessica Parker Covet fragrance game, which offers fragrance fans the change to win up to $10,000 in cash and prizes.

The game, which can be played at http://www.caseofthecovetedbottle.com, is available until 15th October. Weekly clues will be given to help visitors "search for the missing bottle and the effort to 'free' SJP from prison". Clues may also show up on the Covet Myspace page.

The Covet fragrance is available now and contains notes of Geranium leaves, Lemon, Honeysuckle, Lavender, Lemon and Amber

Categories: Women's Fragrance, Marketing, Celebrity, Coty Inc, Coty Prestige, Sarah Jessica Parker

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