by Grant Osborne, 24 September 2007
Shiseido will retain the John Varvatos brand, under its new ZIC Corp division. The FCUK license ran out in 2006.
Despite being the number three men's skincare brand after Lauder's Lab Series and Clinique Skin Supplies, Shiseido are dropping the brand to concentrate on its own Shiseido Men line.
Robinson said: "We intend to make a very significant investment in the men's fragrance market. We will look at key licences with international brand recognition which we can layer into our portfolio. These will be traditional fragrance brands but with the opportunities for skin care. We'll be ready to do this in Autumn 2008 or Spring 2009." 
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