Industry news

Victoria outselling David two to one in US

by Grant Osborne, 07 October 2007

According to Coty's Stephen C. Mormoris, David and Victoria Beckham's Intimately Beckham fragrances are "off to a very strong start in consumer sell-through in U.S. retailers after only two weeks."

Victoria's Intimately Beckham for Her is outselling David's male version at a rate of two to one in the US and reports from mid-tier retailers show that sales of the Beckham fragrances are among the top 10 in their accounts.