Industry news

Davidoff - Ewan McGregor's Next Big Adventure

by Danielle Cooper, 25 October 2007

Last week saw the London press launch of Davidoff Adventure, fronted by the actor Ewan McGregor. McGregor, who will be the face of the print and television advertising campaigns, has recently proven his adventurous credentials by biking from London to New York and recording his trip in the book "Long Way Round". He and travelling partner Charley Boorman have followed this with a similar trip from London to Cape Town ("Long Way Down") to highlight the work of Unicef throughout Africa.

The fragrance is the creation of Givaudan's Antoine Lie and is described as smelling of spicy woods, with top notes of lemon, mandarin and bergamot, heart notes of black sesame and pimento and base notes of cedar, vetiver and white musks.

The range includes eau de toilette in 50ml and 100ml, 100ml aftershave splash and balm, 200ml hair and body shampoo and a 75ml deoderant stick. The fragrance and associated products will be available in Europe from february 2008.