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Industry news

J-Lo's Desire

by Danielle Cooper, 26 October 2007

J-Lo's Desire
Jennifer Lopez is adding another fragrance to her ever expanding portfolio. Deseo, named for the Spanish word for desire and due for release in February 2008, is the actress and singer's ninth fragrance in five years.

The fragrance has been developed in collaboration with Givaudan perfumers Ellen Molner and Jim Krivda. According to WWD the top notes are bamboo leaves, garden yuzu, Sicilian bergamot and freesia. The theme, which was inspired by a night-time walk through J-Lo's garden, continues in the middle notes of star jasmine, pink geranium flower, orange blossom and French mimosa. The base notes finish with warm amber, oak moss, musks, sandalwood, atlas cedarwood, patchouli and mineral accord.

The eau de parfum will be available in two sizes, 1.7 oz. and 3.4 oz. and will cost $46 and $56 respectively. There will also be a body lotion which will cost $27.50 for 6.7 oz.

There are plans to launch a masculine counterpart later in 2008. The star told WWD "I've always known that I wanted to launch a fragrance for men...Since Deseo is all about desire and sensuality, it seems perfect to develop a male counterpart for it". The planned launch will be Jennifer Lopez's first masculine fragrance.end of article

Categories: New Products, Women's Fragrance, Men's Fragrance, Celebrity, Coty Inc, Coty Prestige, Jennifer Lopez


 
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