Industry news

Alex Curran scores fragrance deal with OK! Magazine

by Danielle Cooper, 01 November 2007

Alex Curran, wife of England and Liverpool footballer Steven Gerrard, has partnered with Jigsaw to create her first fragrance. Exclusively available through The Perfume Shop in the UK, the simply named 'Alex' is described as "an exotic blend of florals and musks."

The scent begins with top notes of lemon and bergomot, leading into middle notes of rose and jasmine and finishing on vanilla, tonka bean and powdered musk.

The celebrity has worked closely with OK! Magazine to create this fragrance and its objective is to represent her life and to appeal to the magazine's fan base. She says of her creation "I'm really proud of my perfume and think all the ingredients together make a lovely combination. I wanted a perfume that you can put on in the morning and still smell by the end of the day, and I think the mix of the crisp citrus and the long-lasting musks does just that. I love the packaging of the fragrance - the pink is really feminine and the black adds a glamourous, dramactic look. Steven loves the perfume and is really proud of me. I think he's gutted that I beat him to it - he quite fancied having his own aftershave range!"

The fragrance, contained in a crystal bottle in pink and black flocked packaging, retails at GBP£19.95 for 100ml.