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Coty sign up country star Tim McGraw for fragrance

by Grant Osborne, 18 November 2007

Coty sign up country star Tim McGraw for fragrance
Last Friday saw Coty sign up its latest celebrity: actor and country music star Tim McGraw. The men's fragrance is due for launch in North America next summer.

The star commented "Creating my own fragrance is an exciting new endeavor for me. Coty has a great creative and marketing team, one of the best in the industry and I'm looking forward to working with them."

"Tim McGraw's authentic and spirited personality make him the ideal partner for a new fragrance," said Bernd Beetz, CEO, Coty Inc. "Just as Tim has delivered 30 number one hits and sold over 36 million albums to date, we anticipate a blockbuster fragrance for both his fans and the beauty industry. We are very excited about our latest celebrity collaboration and look forward to a successful and sustained partnership."

Coty also markets fragrance under the Stetson brand. end of article

Categories: New Products, Men's Fragrance, Licensing, Celebrity, Coty Inc


 
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