Industry news

Inter Parfums sign fragrance deal with Brooks Brothers

by Grant Osborne, 28 November 2007

Inter Parfums have entered into an agreement with Brooks Brothers to create new fragrances and personal care products, as well as continuing production of existing Brooks Brothers products.

Jean Madar, Chairman and CEO of Inter Parfums, said, “We are extremely honored by this new association with Brooks Brothers, an American icon since 1818 and an enduring name that has shaped the American style of dress through fashion innovation, fine quality, and personal service. Our in-house team of designers will draw upon the Brooks Brothers heritage as they develop classic yet modern personal care products and collections for men and women. This agreement is rather unique for Inter Parfums in that it expands our presence in the North American specialty retail sector and at the same time, enlarges our Company’s licensed brand portfolio.”

In the United States, Inter Parfums will be responsible for product development, formula creation, packaging design and manufacturing while Brooks Brothers will be responsible for marketing, advertising and in-store sales. The first new products to be developed by Inter Parfums are tentatively scheduled for launch in November 2008 at Brooks Brothers retail stores in the United States. International distribution is expected to begin in 2009.