Basenotes World Exclusive: Hanae Mori launch new spring and summer fragrance
by Grant Osborne, 07 February 2008
Hanae Mori Parfums will a limited edition fragrance for spring and summer 2008: ‘Butterfly’ Eau Fraiche. The lightest formulation of the Hanae Mori classic, features yellow butterflies on the packaging and is touted as the ideal summer scent.
According to Hanae Mori, “Eau Fraiche is the first non-linear Hanae Mori women’s fragrance – that is, the first Hanae Mori fragrance that changes on the skin over time. The house has traditionally favored fragrances with one, unchanging note. Yet this new limited edition fragrance features a summery top note of grapefruit and tangerine that lifts like a butterfly from the skin and leaves a light, sun-kissed blend of fruits, berries and woods.”
The fragrance includes notes of tangerine and grapefruit in the top, moving on to middle notes of strawberries, blackberries, blackcurrants, bilberries, Bulgarian rose, ylang-ylang, jasmine and peony. Base notes are: Rosewood, almondwood, sandalwood and cedar.
Hanae Mori Eau Fraiche will be available from April/May 2008 from Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdale’s, select Macy’s and Sephora. Price is US$65 for 3.4 fl.oz (100ml)