by Grant Osborne, 01 April 2008
Since our launch in 2000, we have actively encouraged our visitors to submit their own reviews of fragrances listed in our database. Presently we have over 30,000 fragrance reviews on the site.
After eight years of showing a wide range of opinions, it is with a tinge of sadness that we are announcing a change in policy. Due to falling sales of fragrances, we have come to an arrangement with the top fragrance houses, that we will only publish positive reviews. We feel that this will cause a boost in sales and lead to a healthier industry.
From 1st May only positive reviews will be accepted. Thank you for your understanding. I'll be answering your questions and concerns here.
This was posted on April 1st 2008, commonly known as April Fool's Day. 
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