Industry news

Fragrance Foundation to allow public to vote for Fifi Awards via social media sites

by Grant Osborne, 08 April 2008

The Fragrance Foundation opens FiFi Award voting to the public for the first time this year. Consumers will have the chance to vote for the fragrance of the year via social media sites, MySpace, Facebook and iqons. Bloggers can also add a voting widget to their blogs.

Douglas Bender of the Fragrance Foundation told Basenotes:

"the idea that the industry decides for itself which fragrances are connecting with people just somehow did not seem right. Closed doors like these inspired me to approach the Fragrance Foundation about the possibility of social networking to get the word out to other people that voting for Fragrance of the Year is open to everyone... and they agreed.
Therefore, this year, The Fragrance Foundation has sponsored the creation of three social networking profiles, in MySpace, Facebook, and Iqons.
These profiles will not only be the main source for consumer voting, but will also house exclusive content. Users can browse pics and clips, debate the top ten, or just grab the widget to keep informed on the voting process"

Voting begins later in the month. More information can be found at the Fifi pages on Facebook, MySpace, Iqons and YouTube.