- Parlux roll out Paris Hilton launch (Industry News, 06 May 2005)
- Parlux announce new Can Can Paris Hilton fragrance (Industry News, 21 June 2007)
- Parlux sprinkles Fairy Dust for Paris Hilton (Industry News, 29 September 2008)
- Parlux sign up Jessica Simpson (Industry News, 02 July 2007)
- Jigsaw to distribute Parlux celeb scents in UK (Industry News, 17 June 2009)
- Parlux sign up Nicole Miller for fragrance deal (Industry News, 27 August 2007)
- Parlux sign Iconic deal to create fragrances for Jay-Z, Rihanna, Kanye West and un-named female star (Industry News, 15 April 2009)
Parlux sign fragrance deal with Josie Natori
by Grant Osborne, 06 May 2008
The fragrance will launch in the US in September 2009, with an international launch shortly after.
"Josie Natori is a visionary designer. She is in perfect sync with the mindset of modern women as she transforms simple elements of daily life into sensual, luxurious experiences. The allure and romance of the East-into-West spirit her designs express will make this a timeless introduction," observes Neil Katz, Chairman and CEO of Parlux Fragrances, Inc. "The Natori brand's versatility and effortless sophistication translates beautifully to a fragrance we believe will truly have global appeal."
"Natori is a total concept; a way of life. And fragrance is a natural, sensual expression of that sensibility," says Josie Cruz Natori, President and CEO of the Natori Company.
Natori had previously launched fragrances in the late nineties with Avon.
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