Industry news

Parlux sign fragrance deal with Josie Natori

by Grant Osborne, 06 May 2008

The Natori Company and Parlux Fragrances announced today the signing of a global licensing agreement to launch a fragrance line for Josie Natori, the lingerie and lifestyle fashion brand.

The fragrance will launch in the US in September 2009, with an international launch shortly after.

"Josie Natori is a visionary designer. She is in perfect sync with the mindset of modern women as she transforms simple elements of daily life into sensual, luxurious experiences. The allure and romance of the East-into-West spirit her designs express will make this a timeless introduction," observes Neil Katz, Chairman and CEO of Parlux Fragrances, Inc. "The Natori brand's versatility and effortless sophistication translates beautifully to a fragrance we believe will truly have global appeal."

"Natori is a total concept; a way of life. And fragrance is a natural, sensual expression of that sensibility," says Josie Cruz Natori, President and CEO of the Natori Company.

Natori had previously launched fragrances in the late nineties with Avon.