- Christina Aguilera signs new fragrance deal with Procter & Gamble (Industry News, 12 January 2007)
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- Procter and Gamble drop Willy Bogner (Industry News, 06 December 2006)
- P&G to launch new Gucci and Dolce & Gabbana fragrances (Industry News, 08 December 2006)
- Alberta Ferretti to launch fragrance with Arden (Industry News, 01 February 2008)
- Rochas announce Jean-Michel Duriez as in-house perfumer (Industry News, 21 November 2008)
- Home fragrancing is on the rise (Industry News, 19 March 2008)
P&G launch exclusive Patou fragrance to celebrate 15 years
by Grant Osborne, 23 May 2008

The aim was to create a fresh, modern fragrance, totally in the spirit of P&G Prestige Products. The fragrance is based around Bulgarian Rose, with supporting notes of Ambrette oil, pear, lily and white musk.
Jean-Michel Duriez said: "I think of P&G Prestige Products as the rose and the fragrance ‘Coming Up Roses' as the dew on the petals." And what better anniversary gift than the most timeless flower in the world distilled in a beautiful fragrance.
P&G Prestige (formerly known as Eurocos) was created by Procter & Gamble to group together its Eurocos fragrances (Hugo Boss and Laura Biagiotti) and Giorgio Beverly Hills, which it had acquired from Avon. (P&G sold Giorgio Beverly Hills to Arden in 2007) ![]()
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