Industry news

P&G launch exclusive Patou fragrance to celebrate 15 years

by Grant Osborne, 23 May 2008

P&G launch exclusive Patou fragrance to celebrate 15 years
Procter & Gamble's P&G Prestige Beauté are celebrating 15 years by creating a non-commercial Patou fragrance (Coming Up Roses) exclusively for friends and supporters. Created by Jean-Michel Duriez, in-house perfumer for Jean Patou who admits that creating a fragrance to commemorate an anniversary was a tough challenge.

The aim was to create a fresh, modern fragrance, totally in the spirit of P&G Prestige Products. The fragrance is based around Bulgarian Rose, with supporting notes of Ambrette oil, pear, lily and white musk.

Jean-Michel Duriez said: "I think of P&G Prestige Products as the rose and the fragrance ‘Coming Up Roses' as the dew on the petals." And what better anniversary gift than the most timeless flower in the world distilled in a beautiful fragrance.

P&G Prestige (formerly known as Eurocos) was created by Procter & Gamble to group together its Eurocos fragrances (Hugo Boss and Laura Biagiotti) and Giorgio Beverly Hills, which it had acquired from Avon. (P&G sold Giorgio Beverly Hills to Arden in 2007) end of article

Categories: New Products, Jean Patou, P&G Prestige Beaute, Procter & Gamble

From the Basenotes Fragrance Directory

The following fragrances and houses are mentioned in this article. (In order of appearance...)

Procter & Gamble
P&G Prestige Beaute
Jean Patou
Eurocos
Hugo Boss
Laura Biagiotti
Giorgio Beverly Hills
Elizabeth Arden


Coming Up Roses by Jean Patou (2008).
 
© copyright 1999 - 2009 Basenotes • www.basenotes.net • BCM Box 1111, London WC1N 3XX, United Kingdom