Industry news

Bond Girl becomes Avon Lady

by Grant Osborne, 23 May 2008

Avon has teamed up with the James Bond Franchise to launch a signature fragrance: Bond Girl 007. British actress Gemma Arterton, who plays the role of Agent Fields in the upcoming Bond film, will be the face of the new fragrance.

"I'm thrilled to be working with two such iconic and established brands," said Gemma Arterton. "The Bond Girl 007 fragrance embodies everything a Bond Girl represents -- intelligence, sexiness and confidence."

The fragrance, created by Firmenich, contains floral notes, warm woods, white peach, orange blossom,jasmine, calypso orchid and freesia. The drydown consists of amber, cashmere wood and patchouli.

The fragrance is set for launch in October 2008 in conjunction with the worldwide release of "Quantum of Solace," the 22nd film in the Bond franchise, which is the largest and longest running movie franchise in history.