Industry news

Lauder launch new fragrance - Sensuous

by Grant Osborne, 02 June 2008

Lauder launch new fragrance - Sensuous
Friday saw the launch of a new Estée Lauder website, SensuousIs.com, to coincide with the launch of the new fragrance, Sensuous. The site invites women to express what the concept of sensuality means to them and one lucky winner will win a guest a trip to New York City to attend the Estée Lauder Sensuous launch event in July and meet the Sensuous models.

The fragrance, described by Lauder as a Woody Amber, contains notes of Ghost Lily Accord, Magnolia, Jasmine, Molten Woods, Amber, Black Pepper, Mandarin Pulp and Honey. Sensuous was created by perfumer, Annie Buzantian at Firmenich.

The ad campaign was shot by world-renowned photographer Craig McDean, and features all four Estée Lauder spokesmodels, Gwyneth Paltrow, Elizabeth Hurley, Hilary Rhoda and Carolyn Murphy. This marks the first time all four models have been photographed together for an Estée Lauder fragrance.

Sensuous will be available as:

  • Parfum , 25 oz/7ml
  • Eau de Parfum, 1 oz/30 ml
  • Eau de Parfum, 1.7 oz/50 ml
  • Eau de Parfum, 3.4 oz/100 ml
  • Satin Body Lotion, 6.7 oz/200 ml
  • Silk Shower Crème, 6.7 oz/200 ml
  • Touch-On Fragrance, 33 oz/10 ml
Available in June from SensuousIs.com and Bloomingdales. Available from Estée Lauder counters and esteelauder.com from July 2008.end of article
Categories: New Products, Women's Fragrance, Marketing, Estée Lauder, Estee Lauder Companies

From the Basenotes Fragrance Directory

The following fragrances and houses are mentioned in this article. (In order of appearance...)

Estée Lauder
Firmenich
Bloomingdales


Sensuous by Estée Lauder (2008).
 
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