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You're Fired! UK Apprentice final sees candidates creating new male fragrance

by Grant Osborne, 10 June 2008

You're Fired! UK Apprentice final sees candidates creating new male fragrance
Image:BBC
Wednesday night will see the finalists in the UK version of The Apprentice creating a new men's fragrance which they then have to launch to an audience which includes Roja Dove and execs from Estee Lauder and Givenchy. The winning finalist gets a job with Alan Sugar.

Viewers can join in the fun -- T-Enterprise, a bespoke software and game development business based in Glasgow, have created an online game, Eau de Sugar. In the game, Sugar is launching a new fragrance and players have one minute to design the complete packaging or they'll be fired.

UK visitor's can view the episode on Wednesday at 9pm on BBC One, as well as for one week after on BBC iPlayer. Preview clips are available on the BBC website.end of article

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